Search Engine Marketing, SEM, in brief
Search engine marketing, short SEM, is an Internet marketing form that allows companies, retailers and service providers to be listed with their website on result pages of a search engine (e. g. Google or Yandex). SEM is elevating websites by increasing their visibility in search engine results pages (SERPs) mainly through paid advertisement. SEM covers paid tactics or paid search, while SEO covers organic tactics or organic search, meaning you are not paying for your website