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Digital Marketing Toolkit for Swiss Startups

A practical Workshop in English in Basel for anyone running a small or mid-size business.

English Workshop_Digital Marketing Tool Kit for Swiss Startups

Schalnich Communications is connecting Swiss businesses to new customers.

About the Workshop:


Digital Marketing Toolkit for Swiss Startups - Workshop in English


You just launched your own company, are enrolled to the Startup Academy Program and need to equip yourself with digital marketing know-how?

Or you are the business owner of a Swiss company and need to refresh and update your marketing skills?

Then this workshop is not only a great opportunity to network and get to know other local businesses, but also to better understand how to do more effective marketing for your company.

In this 3 hours “Digital Marketing Toolkit for Swiss Startups” workshop you will learn which digital marketing tactics can help you to market your product or service more efficiently.

The hands-on workshop is presented by Maria Bollini (née Schalnich), owner of the Digital Marketing Agency Schalnich Communications in Basel.



  • Digital Marketing Toolkit | Theory

  • Your Buyers` Persona | Breakout Session I

  • Your Digital Marketing Tactics | Breakout Session II


Workshop registration until May 30, 2024.


June, 3 2024

2:00 pm – 5:00 pm



At the Startup Academy

Picassoplatz 4

4052 Basel, 4th floor

Participation fee:

350 CHF per workshop participant, excl. taxes.

Will be invoiced by Startup Academy Basel.



Please bring your notebook, tablet or digital working device for this workshop.


Please register here for the digital marketing workshop in English.


Max. participants number for Digital Marketing Workshop: 15 participants

Min. participants number for Digital Marketing Workshop: 5 participants

For Startups who are enrolled to the Startup Academy Program, the workshop is free.

For Businesses and Startups outside of the Startup Academy Program, the participation fee is CHF 350.00, excl. taxes.

About Maria:

Maria Bollini (née Schalnich) has been the owner of Schalnich Communications (Basel) since 2019.

Schalnich Communications is assisting Swiss companies, ranging from sole proprietorships to GmbHs and AGs, in acquiring new customers through digital marketing. Our services include analyzing the marketing activities of clients` Swiss companies, developing realistic marketing goals, and practically implementing defined marketing tactics. Additionally, Schalnich Communications offers workshops on digital marketing topics such as "SEO Workshop", "Customer Acquisition & Marketing" or "Digital Marketing Toolkit for Swiss Startups".

Since February 2018, Maria has been volunteering as a mentor and expert at the Startup Academy Basel, where she helps newly established entrepreneurs identify efficient marketing tactics for their local startups.

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