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  • Writer's pictureMaria Schalnich

5 Tips for Keyword Density on your Website

Updated: Jan 7, 2021

A keyword density is defined as the keyword frequency in the main copy, meaning the core text of your website. The major question is, how many times should you use a keyword within your website text in order to get a better ranking within a search engine? Does a formula for keyword density exist?

Some SEO experts recommend using a ratio of one to three per cent keyword density, depending on the search engine you are working & optimising on.

Other say that there is no magic formula for keyword density. If you are using a keyword multiple times within your main copy it doesn’t influence your search engine ranking in a positive way.


So how to handle keyword density when setting up a website and writing content for your website?

keyword density website
Keyword density in brief_5 tips by Schalnich Communications

5 tips

  1. Run a keyword research (by typing in a keyword into a search engine, e. g. Google), and test different keyword combinations.

  2. For main copy optimisation ignore the keyword density, and don’t repeat keywords too often.

  3. As there is no strict guideline on main copy length it should read naturally.

  4. Use three to five keywords for your tittle tags, the element that specifies the title of your web page.

  5. Include keywords also into your header tags, the so-called H1, H2 & H3. These are titles to describe what your webpage is about.

Putting keyword density into context

There are two different types of searches related to Search Engine Optimisation: the organic search vs. the paid search. The paid search, as the name indicates, is related to paid activities that generate traffic to your website, and you are paying per click (PPC, pay-per-click). Here, the return on investment (ROI) is easy to measure as search engines such as Google provide analytics for keywords.

On the other hand, there is the organic search, which is a process to get free and natural traffic to your website. This approach requires time and (your internal) resources to establish. Those results take time (weeks, and even months) to be shown within the search engine.

Keyword density can be associated with both, organic and paid search. Anyhow, you should know the keywords your customers and user are typing into search engines in order to find your product or service. Keep also in mind that there is a difference between short-tail and long-tail keywords. E. g. 70% of all search traffic (on Google) is generated by long-tail keywords, while only 30% users are using short-tail keywords.

Did you figure out the perfect keyword density for your business?

Let me know in the comment section below!



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